Raphaël: Hey, and welcome back to
our series on EC's methodology.

Last time we talked about automation
and your deployment processes.

Today, we'll talk about
communicating with your users.

Sometimes it's about confirming an
email address, other times it's about

a notification and yet other times it's
about sending users onboarding messages.

Unfortunately, sometimes it's also
about asking users who've dropped off.

Why they aren't using
your product anymore.

Communication takes many forms,
but with digital products,

the most common one is email.

So one of the first things you'll probably
need to do, if you're going to communicate

through email is set up, what's
called an SMTP provider like SendGrid.

SMTP stands for simple
mail transfer protocol.

Remember how we talked
about domains previously.

Your users are going to expect to
see your domain in the, from email

address when they receive a password
reset or email confirmation, or

even just a notification email.

SMTP providers like SendGrid,
MailJet, and others will allow you to

connect your domain to their service
so that when your users receive an

email from your platform, their mail
client, like Gmail can authenticate

that it's actually coming from you.

You can use tools like SendGrid
right out of the box with your code.

But for a lot of stuff, we find it's
more powerful and convenient to use event

driven tools that tie into your analytics.

We recommend using tools like segment.com
to unify your customer data across the

different parts of your application.

And using it to leverage tools like
Intercom or customer.io to reach your

users at the right point in their journey.

Using tools like that will also
let you communicate through other

channels, like SMS or in-app and more.

If you'd like to learn more about how
to build an app, we've put together

a free PDF that outlines our process.

We're also curious to learn more about
how you communicate with your customers.

Let us know in the comments.

And follow us.

If you want to keep up with this
series, we've got a lot more to share.

We're constantly updating our process.

As we learn more from ourselves,
our partners and our community.

If you think we could work together,
we'd love to hear from you and see if we

can help you out with your next project.

Thanks and see you next time.